According to Bobantang, according to sources from the channel, Xiaomi Display has internally placed the key display planning in 2024 in the mid-to-high-end mini LED market.
The reason is that Xiaomi has achieved good results in the 55/65-inch mini LED low-cost solution on the TV,Therefore, in the internal planning,I want to use the mini LED resources invested in the TV are also used on the display。 It is said that the Xiaomi display product line will introduce products made by a 27-inch mini LED low-cost solution, and it is planned to be launched in 2024.
As early as 2022, Xiaomi Display was merged into the TV department, and then began to adjust the original strategy, fully adopting the TV operation mode, gradually abandoning high-end models and significantly increasing OEM cooperative factories to better control costs. At the same time, the method of copying molds adopted on low-end molds,A model copies multiple molds,And then let multiple foundries compete for quotations at the same time,The main force of Xiaomi display has gradually shifted to relatively low-end models.
Previously, it was reported that with the establishment of the supply chain of mini LED components in Greater China, the price advantage of Chinese companies has been further consolidated, allowing domestic mini LED TVs to flourish in the past few years. As Chinese companies become more and more powerful in the field of mini LED, they have also begun to challenge the supremacy of Samsung and LG in the high-end TV market.
It is believed that Xiaomi also hopes to take advantage of the domestic mini LED supply chain to create a competitive mini LED display and use the same strategy as TV products to seize the market.